Everybody knows video is great for storytelling, but not that many are aware that is an SEO powerhouse too. Search engines love videos because users do.

Embedding video on key pages increases time on site and boosts visibility in search rankings. Not to mention that YouTube, being Google’s sibling, adds another layer of discoverability for search engines.

So have the videos on your site and optimize them for:

• use of keywords in titles,
• detailed descriptions,
• transcripts.

Search bots can’t watch videos, but they can read everything around them.

And remember: good SEO explains things, great SEO shows them.