Okay, not all of the questions and answers here will be equally relevant for you if you work in a small business, but the editorial team at CreoPreik thinks it’s useful to inform people—humbly, of course—about expectations for what digital solutions can do and what they cost.
ANSWER: It depends, and the answer is similar to asking how much it costs to paint a house—it depends on how big your project is. But here’s the point: If you have a problem that can or should be solved digitally, we use our experience to propose a solution and provide an estimated number of hours for the work. We work system-independent, meaning we start with the need and then find the technology that fits.
ANSWER: You need a website because the vast majority of people with mobile phones or smartphones—that is, your customers—search for and find information online in 2018 (we’re soon at around 97% of the population in this country). If your company’s strategy is to be as invisible as possible, then no, you don’t need a website.
ANSWER: If your company is called Finn, then you don’t need a web strategy. But if your business idea is to bake bread for sale or repair cars for payment, then yes, you should have a web strategy and a solution tailored to your activity. There is always a connection between the company’s strategy and the website’s strategy. Here we need to look closely at the site’s goals and sub-goals, as well as uncover real user needs (meaning what your customers actually need) and target groups.
But a web strategy won’t work unless it is anchored with the right people.
ANSWER: The most common methods involve user testing parts of your website. That means we check whether the user—often your customers—can actually accomplish what they need to do. There are many ways to do this, but it should be done regularly.
ANSWER: There are many methods, but for example, it may be useful to look at what people call about or send emails about. This is something that should ideally be uncovered before you lay the keel for a new website.
Creopark has developed its own plugin that can help you part of the way.
Why your customers disappear
A little about why there is no one-size-fits-all CMS
